The development of the horse industry starts with the horse racing industry, which is the lifeline. In order for the horse industry to become a ne URL w growth engine in the rural economy, it is obvious that a huge amount of financial resources are required, and for this purpose, the revitalization of the horse racing industry is the d URL riving force. Real innovation begins with communication and sharing. In order to cope with the current horse URL racing crisis, this identity of horse racing must be established, and I hope that racing media, an authentic horse racing media, will play a role as a channel for communication URL and sharing of the horse racing industry.